Michelle Harmon-Madsen

Chief Marketing Officer

michelle.harmon-madsen@accuweather.com

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Michelle drives the implementation of a cohesive strategic marketing vision and execution plan, strengthening brand awareness, reach, relevance, impact and analytics.

Michelle Harmon-Madsen

Chief Marketing Officer

michelle.harmon-madsen@accuweather.com |  LinkedIn

Image
Michelle drives the implementation of a cohesive strategic marketing vision and execution plan, strengthening brand awareness, reach, relevance, impact and analytics.

About Michelle

As Chief Marketing Officer at AccuWeather, Michelle Harmon-Madsen drives the implementation of a cohesive strategic marketing vision and execution plan, strengthening brand awareness, reach, relevance, impact and analytics. She oversees all functions related to advertising, promotional campaigns, websites, branding strategies, marketing of new products and services, public relations, social media and CRM programs.
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Prior to joining AccuWeather, Harmon-Madsen was President for ShopperX Lab, an innovative retail transformation consultancy partnering with teams and c-suite executives to unlock opportunities in the consumer journey and drive innovation with shared learnings, insights and technology.

 

Other previous roles include Senior Vice President, Brand Partnerships for FreshDirect, Vice President, Director of Global Strategy and Partnerships for MediaVest, and Vice President of Branded Entertainment for 19 Entertainment where she led branded entertainment and sponsorship for “American Idol” and “So You Think You Can Dance.”

 

A proud alum of The Pennsylvania State University, Michelle also serves on the Board of The Pennsylvania State University Alumni Council. Previous leadership roles include serving on the Board of She Runs It, an organization dedicated to encouraging and promoting women in the advertising industry, and The Pennsylvania State University Smeal College of Business Alumni Society.

 

Harmon-Madsen lives in New York City.